Stellenbosch Vineyards – The Ultimate Pedigree
Situated on the historic Welmoed farm, one of the first proclaimed farms in the Stellenbosch district that dates back to 1690, Stellenbosch Vineyards is a leading wine producer and exporter that’s passionate about wine, committed to our partnerships and proud of our rich heritage.
Internationally celebrated for our exceptional brands and pioneering performance, we work in partnership with our customers to produce innovative, branded and private label products.
Exporting 85% of our products, we service a selection of customers within the FMCG and wine sales sector.
Celebrating our deep heritage, Stellenbosch Vineyards is now entering a new and exciting period in our journey. Our strategic intent and brand promise is reflected in our updated corporate identity and reestablished Stellenbosch Vineyards Collection of Fine Wines.
The story of Stellenbosch Vineyards has been driven by the pride, passion and pioneering spirit of our people. From the beginning in 1690 to today, the merging of science, intuition and innovation have steered Stellenbosch Vineyards to the success that we celebrate today.
Van der Stel of the VOC (Dutch East India Company) granted the Welmoed farm to its first owner, Henning Huysing.
The farm was transferred to Jakobus van der Heyden, a friend of Huysing’s, who later on rebelled against the corrupt practices of the governer at the time, Adriaan van der Stel.
Welmoed was acquired by Pieter Gerhard van der Bijl, who increased its size by means of a large quitrent addition. His family was also largely responsible for the construction of the buildings such as the old cellar, graveyard and a number of the buildings on the farm.
The farm was divided between the three van der Bijl sons, of which Pieter Voltelen van der Bijl received the present Welmoed farm and Philippus Johannes van der Bijl received the present Klein Welmoed farm.
The Welmoed farm was sold to Rudolph Levin Kramer, owner of The Castle of Wine and Brandy Company, who produced wines on the farm to be sold on the reef. Thereafter, the Kramer family offered a sectioned area of the farm, including the cellar and buildings to the surrounding producer-farmers, whereby they could establish a Wine Cooperative.
The Castle of Wine and Brandy Company sold the land to eight farmers in the area, whereby they established the Welmoed Koörporatiewe Wynkelders Beperk.
2004 saw the merger of Stellenbosch Vineyards and Vinfruco, which led to the establishment of The Company of Wine People.
The Company of Wine People reestablished itself as Stellenbosch Vineyards with a new corporate identity.
Stellenbosch Vineyards unveils its new corporate identity alongside its reestablished Stellenbosch Vineyards Collection of Fine Wines.
Pioneering to the 20th century
Wines of great excellence
We work hand-in-hand with our dedicated viticulturist and elite group of grape growers as we source fruit from the best vineyards to produce wines that are of great excellence..
Devotion, passion & craft
Our minimalist approach alongside our devotion, passion and gentle manner in crafting our wines enables the wine and the vineyard to express their true potential.
Focussed on quality
A big focus on quality forms part of our winemaking process and so do not release a wine if we do not believe that it meets our stringent quality standards.
BCompt, BCompt (Hons) CA (SA)
Eduan joined Stellenbosch Vineyards in 2012 and has 24 years’ work experience in the agricultural sector
JG de Villiers
Head of Finance
B. Acc, B. Acc (Hons) CA (SA)
JG joined Stellenbosch Vineyards in 2013 and has 9 years’ work experience. JG has 5 years’ experience in the FMCG industry which was spent in Global Wine and Spirits, and 4 years providing professional services over multiple industries.
B. Sc Hons Microbiology
Delana joined Stellenbosch Vineyards in 1994 and has 23 years’ work experience in the Operational side of the business.
BA Value and Policy Studies, SMDP (USB)
Liande joined Stellenbosch Vineyards in 2013 and has 9 years’ work experience from which the majority years were spent in the Wine Industry.
BSc Agric, SMDP (USB)
Bernard joined Stellenbosch Vineyards in 2005 and has 13 years’ work experience in the wine industry, with main focus on the primary production in the Welmoed cellar.
Abraham de Villiers
BScHons Agric, SMDP (USB)
Abraham joined Stellenbosch Vineyards in 2005 and has 13 years’ work experience in the wine industry.
Sales Executive: Trade & Tactical Brands
B. SocSci, N. Dip Business Management
Jonathen joined Stellenbosch Vineyards in 2016 and has 16 years’ work experience in the FMCG Industry of which 8 years has been spent in Global Wine and Spirits.
Stephan van Rooyen
Sales Executive: Stellenbosch Vineyards
B. Comm ACCA, SMDP (USB)
Stephan joined Stellenbosch Vineyards in 2014 and has 12 years’ work experience in the wine industry.
Brand Home Manager
Ruan joined Stellenbosch Vineyards in 2017 and has 9 years’ work experience in the hospitality industry with a strong focus on food and beverage operations.
Livinia joined Stellenbosch Vineyards in 2017 and has 18 years’ work experience in the culinary industry with a love and passion for patisseries
Sales Manager: Africa, South Africa & Indian Oceans
Billy joined Stellenbosch Vineyards in 2015 and has 35 years’ work experience in Global Wine and Spirits with a wealth of experience in sales and marketing.
ND: Public Relations Management (DPUBR), National Certificate: N6 Public Relations (SAQA 67003)
Chantelle joined Stellenbosch Vineyards in 2015 and has 9 years’ experience in communications management for numerous global lifestyle, wine and spirit brands.
Sales Manager: USA & ROW
Guy joined Stellenbosch Vineyards in 2011 and has 24 years’ work experience in the general management and sales of fine wines.
Quinton van Rooyen
N6 Supply Chain Management , N6 Purchasing Management & N5 Logistics Management.
Quinton joined Stellenbosch Vineyards in 2009 and has 23 years’ work experience in the Food, Pharmaceutical & Wine Industry.
Dry Goods Purchaser
IAAC, National Diploma NQF6: Management: Financial Accounting
Danie joined Stellenbosch Vineyards in 2014 and has 14 years’ work experience in the pharmaceutical and FMCG industry.
BSc Human Science
Liezl joined Stellenbosch Vineyards in 2015 and has 6 years’ experience in quality and compliance management in the wine industry.
National Diploma: Management Assistant, USB: LMDP, IPSA: Packaging Technology
Janine joined Stellenbosch Vineyards in 1997 and has 15 years’ work experience in packaging technology in the retail and wine industry.