About Us

Our Story

Stellenbosch Vineyards – The Ultimate Pedigree

Situated on the historic Welmoed farm, one of the first proclaimed farms in the Stellenbosch district that dates back to 1690, Stellenbosch Vineyards is a leading wine producer and exporter that’s passionate about wine, committed to our partnerships and proud of our rich heritage.

Internationally celebrated for our exceptional brands and pioneering performance, we work in partnership with our customers to produce innovative, branded and private label products.

Exporting 85% of our products, we service a selection of customers within the FMCG and wine sales sector.

Celebrating our deep heritage, Stellenbosch Vineyards is now entering a new and exciting period in our journey. Our strategic intent and brand promise is reflected in our updated corporate identity and reestablished Stellenbosch Vineyards Collection of Fine Wines.

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Our History

The story of Stellenbosch Vineyards has been driven by the pride, passion and pioneering spirit of our people. From the beginning in 1690 to today, the merging of science, intuition and innovation have steered Stellenbosch Vineyards to the success that we celebrate today.


Van der Stel of the VOC (Dutch East India Company) granted the Welmoed farm to its first owner, Henning Huysing.


The farm was transferred to Jakobus van der Heyden, a friend of Huysing’s, who later on rebelled against the corrupt practices of the governer at the time, Adriaan van der Stel.


Welmoed was acquired by Pieter Gerhard van der Bijl, who increased its size by means of a large quitrent addition. His family was also largely responsible for the construction of the buildings such as the old cellar, graveyard and a number of the buildings on the farm.


The farm was divided between the three van der Bijl sons, of which Pieter Voltelen van der Bijl received the present Welmoed farm and Philippus Johannes van der Bijl received the present Klein Welmoed farm.


The Welmoed farm was sold to Rudolph Levin Kramer, owner of The Castle of Wine and Brandy Company, who produced wines on the farm to be sold on the reef. Thereafter, the Kramer family offered a sectioned area of the farm, including the cellar and buildings to the surrounding producer-farmers, whereby they could establish a Wine Cooperative.


The Castle of Wine and Brandy Company sold the land to eight farmers in the area, whereby they established the Welmoed Koörporatiewe Wynkelders Beperk.


2004 saw the merger of Stellenbosch Vineyards and Vinfruco, which led to the establishment of The Company of Wine People.


The Company of Wine People reestablished itself as Stellenbosch Vineyards with a new corporate identity.


Stellenbosch Vineyards unveils its new corporate identity alongside its reestablished Stellenbosch Vineyards Collection of Fine Wines.

Pioneering to the 20th century
20th century
21st century

Our Philosophy

The Stellenbosch Vineyards philosophy is modest and uncomplicated.
The cornerstones of our winemaking philosophy are:
Wines of great excellence

We work hand-in-hand with our dedicated viticulturist and elite group of grape growers as we source fruit from the best vineyards to produce wines that are of great excellence..

Devotion, passion & craft

Our minimalist approach alongside our devotion, passion and gentle manner in crafting our wines enables the wine and the vineyard to express their true potential.

Focussed on quality

A big focus on quality forms part of our winemaking process and so do not release a wine if we do not believe that it meets our stringent quality standards.

We are proud to say that we form part of the top wine valley in South Africa. As such, we take personal pride in every step of the winemaking process to ensure that our wines bear testament to the quality of the area, whilst providing a rewarding experience in every bottle.

Our People

  • The Executive Team
  • The Sales & Marketing Team
  • The Operations & Business Development Team
The Executive Team

JG de Villiers

General Manager and CFO
B. Acc, B. Acc (Hons) CA (SA)
E: jgd@stellvine.co.za

JG joined Stellenbosch Vineyards in 2013 and has 9 years’ work experience. JG has 5 years’ experience in the FMCG industry which was spent in Global Wine and Spirits, and 4 years providing professional services over multiple industries.

Delana Green

Deputy General Manager
Operations Manager
B. Sc Hons Microbiology
E: delanag@stellvine.co.za

Delana joined Stellenbosch Vineyards in 1994 and has 23 years’ work experience in the Operational side of the business.

Liande Coetzee

HR Practitioner
BA Value and Policy Studies, SMDP (USB)
E: liandek@stellvine.co.za

Liande joined Stellenbosch Vineyards in 2013 and has 9 years’ work experience from which the majority years were spent in the Wine Industry.

Bernard Claassen

Senior Winemaker
BSc Agric, SMDP (USB)
E: bernardc@stellvine.co.za

Bernard joined Stellenbosch Vineyards in 2005 and has 13 years’ work experience in the wine industry, with main focus on the primary production in the Welmoed cellar.

Abraham de Villiers

Senior Winemaker
BScHons Agric, SMDP (USB)
E: abrahamdv@stellvine.co.za

Abraham joined Stellenbosch Vineyards in 2005 and has 13 years’ work experience in the wine industry.

The Sales & Marketing team

Guy Kedian

Sales Manager: USA & ROW
E: guyk@stellvine.co.za

Guy joined Stellenbosch Vineyards in 2011 and has 24 years’ work experience in the general management and sales of fine wines.

Ruan Willers

Direct Sales Manager
E: ruanw@stellvine.co.za

Ruan joined Stellenbosch Vineyards in 2017 and has 9 years’ work experience in the hospitality industry with a strong focus on food and beverage operations.

Marcelle Laubscher

Marketing Coordinator
BCom (Hons) in Marketing Management
E: marcellel@stellvine.co.za

Marcelle joined Stellenbosch Vineyards in 2019 and has 2 years working experience. Marcelle is currently busy with her Master’s degree in Marketing Management at Stellenbosch University.

The Operations & Business Development Team

Quinton van Rooyen

Warehouse Manager
N6 Supply Chain Management , N6 Purchasing Management & N5 Logistics Management.
E: quintonv@stellvine.co.za

Quinton joined Stellenbosch Vineyards in 2009 and has 23 years’ work experience in the Food, Pharmaceutical & Wine Industry.

Danie Dempers

Dry Goods Purchaser
IAAC, National Diploma NQF6: Management: Financial Accounting
E: danie@stellvine.co.za

Danie joined Stellenbosch Vineyards in 2014 and has 14 years’ work experience in the pharmaceutical and FMCG industry.

Tanya Louw

E: tanyal@stellvine.co.za

Tanya joined Stellenbosch Vineyards in 2016 and has 8 years experience in hospitality and production in the wine industry.

Alta Vermeulen

Sales Order & Credit Risk Manager
E: altav@stelvine.co.za

Alta joined Stellenbosch Vineyards in 2003 and has 19 years in-depth work experience in Wine Logistics & Customer Service (Exports & Local).

Mathilda Malan

Compliance Coordinator
B Agric Cellar Management, Diploma Cellar Technology, The Business of Wine (NQF9) & ISO
E: mathildav@stellvine.co.za

Mathilda joined Stellenbosch Vineyards in 2019 and has been making wine since 2010. Mathilda has gained extensive experience in food safety and quality systems while working in the wine industry.

Our Business responsibility

Stellenbosch Vineyards holds membership to the SA Liquor Bottlers Association (SALBA), Agricultural Ethical Trade Initiative (WIETA) and Wines of South Africa (WOSA). We are also members of the Industry Association for Responsible Alcohol Use (ARA) and we subscribe to their Code of Commercial Communication.
The cellar follows the Integrated Production of Wine (IPW) criteria and is Fairtrade certified.

Our Memberships